


Why Dark Data
Gain new perspectives
Find hidden patterns
Identify unknown connections
Dark data is not a negative reference, but rather it is information collected, processed, and stored daily, but rarely — if ever — used for any business purpose.
Dark data is found throughout a company’s data resources. It may contain information relevant to compliance requirements or risk management.
Adding dark data to analytics can reveal insights and expose risks associated with the wants and needs of an organization, its customers, and its employees.


Analyze dark data quickly and easily, leveraging this unused asset
Make data-driven decisions
Drive innovation, reinforcing competitive edge
Reveal unrealized relationships
Dark data-driven outcomes
Dark data can be extremely valuable to businesses – it contains information that could be used to improve operations, make better decisions, and drive growth.
- Gartner compares dark data to dark matter in physics as dark data often is an organization’s largest information asset
- Forrester calls dark data “the new currency of business”
- According to McKinsey, data-driven organizations are 23 times more likely to acquire customers and 19 times more likely to be profitable
Rely on Causaition’s ability to combine disparate and dark data and uncover new insights and opportunities.

Be empowered by the workbench
Unleash the potential of digital twins
Unlock new strategies for business growth
Identify operational enhancements
Increase competitive advantage
Discover new opportunities